Making a Distinguished Appearance, Achieving Digital-Intelligence Success Together
At this year’s exhibition, BoxPlus made a major appearance at Booth C10 with its full lineup of IBOX intelligent solutions, newly launched brand IP mascots, comprehensive delivery assurance system, and ecosystem co-development philosophy. Through a brand-new booth design, immersive on-site sharing sessions, and two flagship industry forums, BoxPlus brought together global shipping and logistics professionals to explore new opportunities in digital transformation and jointly envision a new blueprint for IoT ecosystem collaboration.
Over the three-day exhibition, the booth remained packed with visitors, while both forums were filled to capacity and rich with valuable industry insights — fully demonstrating BoxPlus’s technological strength and leadership position in the maritime IoT sector.
Booth Buzz Continues — New IP Characters Become Crowd Favorites
For this exhibition, BoxPlus upgraded its booth design and officially introduced its two new exclusive brand IP mascots: Xiao Haixing and Xiao Haima. The dual-IP characters were integrated throughout the booth’s visual displays, interactive activities, and themed sharing sessions, vividly conveying BoxPlus’s commitment to intelligent maritime services and efficient global supply chain operations.
At the same time, BoxPlus prepared a variety of creative IP-themed souvenirs, which proved highly popular among domestic and international visitors, industry partners, and logistics professionals. Many attendees stopped by to take photos, interact, and collect commemorative gifts, further strengthening recognition of the new BoxPlus brand identity.
Multiple Themed Sharing Sessions
Throughout the exhibition, BoxPlus continuously hosted a series of themed sharing sessions at its dedicated booth area, covering core products, brand IP stories, delivery assurance capabilities, and ecosystem co-development strategies.
These sessions provided in-depth introductions to:
IBOX Reefer
IBOX Inland for inland trucking transportation
IBOX Vessel for shipboard applications
IBOX Terminal for ports and container yards
IBOX Dry intelligent monitoring solutions
The presentations comprehensively demonstrated the practical value of IoT-enabled solutions across various shipping and logistics scenarios.
Special sessions were also dedicated to product certification and delivery assurance, addressing key customer concerns by explaining the company’s standardized certification system, strict quality control processes, and full lifecycle delivery and operational support services.
In addition, BoxPlus shared the ecosystem co-development philosophy behind the IBOX product family, emphasizing its industry strategy centered around openness, unified standards, collaboration, and win-win partnerships. Beyond product sales alone, BoxPlus aims to empower the long-term sustainable development of the entire logistics industry through technology and service capabilities.
A special themed session titled “The Story of Xiao Haima & Xiao Haixing” was also introduced, vividly communicating the company’s brand vision and service philosophy, receiving enthusiastic praise from attendees.
Day 1 Forum
Innovation-Driven & Standards-Led: Building the IoT Ecosystem Together
In addition to the exciting booth activities, BoxPlus hosted two major official forums at the exhibition’s Spotlight Theatre, both of which attracted full audiences and strong industry attention.
The first forum, held on April 22, was themed:
“Innovation-Driven & Standards-Led: Building the IoT Ecosystem Together”
The session was moderated by Mr. Li Jichun, Director of the Container Standards Committee. Ms. Afra Guo Managing Director of BoxPlus, delivered the opening presentation alongside distinguished speakers including:
Mr. Zhang Chenbo, General Manager of the Sinotrans Container Operations Center
Mr. Xu Xiang, General Manager of FangzhouIntelligence
Ms. Marianna, International Standards Expert
Mr. Gong Dongbin, Deputy General Manager of the Reefer Trade Division at COSCO SHIPPING Lines
Together, they discussed key topics including IoT ecosystem collaboration, industry standardization, and large-scale deployment of smart devices, building strong consensus around collaborative industry development.
More highlights, keynote quotes, and Q&A insights from this forum will be featured in upcoming official articles.
Day 2 Forum
Smart Supply Chain Empowered by IoT
On the second day of the exhibition, BoxPlus continued the momentum with its second themed forum:
“Smart Supply Chain Empowered by IoT”
The forum was hosted by Ms. Guo Jianfei, Managing Director of BoxPlus, and featured:
Mr. Luo Jian, Vice General Manager of COSCO SHIPPING (Qingdao) and General Manager of Yantai Zhonghan Ferry Co., Ltd.
Mr. Dai Hao, General Manager of CIMC Worlian
Ms. Yuan Jianhua, Head of Business Department at Jinjiang Shipping
Mr. Wang Shuli, Assistant General Manager of the Dual-Brand Container Management Center at COSCO SHIPPING Holdings
Mr. Zhang Jinyang, General Manager of Operations at Xiamen Ocean Gate Container Terminal Co., Ltd.
The speakers explored practical topics including smart container adoption, cold-chain operational management, port IoT collaboration, and digital supply chain control. Closely aligned with frontline operational demands while also looking ahead to future industry trends, the forum once again drew a full audience and generated lively industry discussion.
Additional case studies and valuable Q&A content from the second forum will also be featured in upcoming articles.
Closing One Chapter, Opening Another
Building the Intelligent Future of Shipping Through Ecosystem Collaboration
Although the exhibition has concluded, the journey toward collaboration and shared success continues.
BoxPlus’s participation at the 2026 INTERMODAL ASIA 2026 successfully came to a close. Through its refreshed booth design, eye-catching dual IP mascots, insightful themed sharing sessions, and two influential industry forums, BoxPlus comprehensively demonstrated its product capabilities, delivery assurance strength, and ecosystem collaboration vision.
Looking ahead, BoxPlus will continue leveraging the full IBOX product family as its core foundation, further deepening its focus on the maritime IoT sector, continuously advancing product technologies, strengthening delivery and operational support systems, and actively participating in industry standard development.
Together with partners across the global supply chain ecosystem, BoxPlus aims to build an open, standardized, and mutually beneficial intelligent shipping ecosystem — continuously empowering the high-quality development of global container multimodal transportation and smart supply chains.